I’ve worked on teams to develop multi-point strategies that have included viral videos, audience-smart platforms and interactive promotions.

Kia Service. Gap analysis identified  the multi-point inspection as a weakness in this customer’s service process, which was limiting the potential for additional customer-paid revenue. This social, interactive video campaign was targeted at training service advisors on correct procedures and upselling opportunities. A key component of the campaign was a viral video promotion, in which participants uploaded footage of their own inspections-in-action to share with others and earn awards. I designed, pitched and provided analysis for this first-time-ever project, which generated a revenue increase of 17 percent. 

Multi-Customer Interactive Promotion.  I was the creator of this concept, which has since been sold for multiple millions in revenue across a matrix of industry sectors. The design concept is based on the principles of gamification, allowing participants to make online “picks” for football games, using the rewards they have previously earned for completing key performance indicators. After the success of the football theme, I led the team to develop additional platforms for other sports, including basketball and auto racing.

Lifestyle-Centric Experiential Award Platform.  This online, interactive portal allows participants to select a desired path for a reward, track progress and share updates with their social network. I participated in the first sale of this social product to Acura, and continued to revise, pitch and sell it to Valvoline and Honda Motor America.