I’ve developed initiatives to drive engagement and behavior change among channel, franchise, employee, consumer and wholesale audiences.

Valvoline. This centralized online hub serves as the main communications portal for a number of key audiences, including Valvoline Instant Oil Change center employees (franchise and company-owned), contract distributors and installers.  I have been involved with this customer from the first sales call, driving the presentation activity to make repeated conquest sales, and staying in close contact with the customer in order to expand the audiences and features of the campaign.

Nissan and Infiniti. This is an integrated marketing campaign portal for dealership training, incentives, recognition and promotions. This audience-smart platform includes more than 50 separate initiatives each year, reaching 10,000 Nissan and Infiniti employees.  I led this pitch from concept to deployment, remaining involved post-sale to analyze results, identify new business opportunities and expand the breadth of the offering.

Mazda. Designed to lift year-end sales volume at the dealership level, this campaign exceeded initial objectives by more than seven percent. The fast-turn project was 60 days from concept to launch, and I served as the focus for concept generation, pitch development, presentation to economic buyers within Mazda, field launch and program-end analysis.